Mobile = Personal Interactions

11 April, 2017

As consumers, Mobile gives us the ability to control our "personal sphere" --the things we care about in our life and our work. When we give someone the permission to "be in our pocket" we expect them to provide some type of immediate value or we will block them out forever. These Mobile moments have redefined customer interactions and the relationships between brands & their customers.  If a company can provide value to the customer during these mobile moments, customers will begin to valu [...]

JayOh and the New Age of Marketing

29 March, 2016

We have now entered the “Age of the Customer” where consumers are more empowered than ever. With a computer at their fingertips ever second of the day, they have access to information & resources to make better decisions in all facets of their lives. It is a company’s responsibility to focus on serving customers with their marketing efforts instead of trying to interrupt them with advertising & promotional efforts. Millennials are at the forefront of this marketing paradigm [...]