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Get The Ball Rolling When I first started my career, I was a college graduate applying to jobs with no relevant experience. “I worked installing air conditioners one summer” I would say as I applied to a VP of Marketing Role. A little naïve coupled with the common challenge of -
Google Search Results #BeRelevant optimizing your pages will increase your visibility. Increase your visibility by getting referred from other sites, building links and proving to be relevant to your customer base. The more visible you can be… the more impact you can have. Good Search engine optimization is a necessity and -
Telling Your Story We all have stories to tell. As a marketer or entrepreneur… you are a professional story teller. Your story is what separates you from everyone else. Build your brand through the stories you tell. Be creative and be authentic. The principles and success factors of your stories -
Understand Who Your Customer Is. Understanding who your customer is (and isn’t) is the key to successful marketing. Getting to know your audience allows you to create more content tailored to their needs and wants. The more you know about your customer the better. Never try to boil the ocean -
Anybody can post motivational quotes or ideas they took from the internet. They key differentiator is the underlying expertise. You cannot fake what you do not know. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to -
Studies across the board show that the more content you produce, the more engagement you’ll have. Maintaining a constant stream of content establishes you as an authority in your space, solves problems for your audience, and drives brand awareness and engagement. But creating good, unique, & valuable content is hard! And -
To achieve greatness, start where you are, use what you have, do what you can. Take action and do the best you can until you know better. Then when you know better, do better. The starting point of all achievement is taking action. Success is the natural consequence of consistently -
One of the greatest assets that you have as a human being is the incredible power of your own imagination. Imagination is everything. It is the preview of life’s coming attractions. Every idea and all innovative solutions first originated in someone’s mind as a question or part of their inagination. -
Who can give you better advice on how to succeed than successful people? Well, if you’re smart, you’d also listen to people who failed so you know what pitfalls to avoid. For every person who successfully started a business, listen to someone who failed to find out what tripped them up. Don’t -
If you are in business….You’re an expert at what you do, and you expect to get paid for it. So how do you avoid working for free? How do you handle customers or clients that expect you to give away your valuable time? There are some people out there that -
Achieve Your Goals For Yourself It’s easy to forget why we strive to achieve certain goals. Many people have a need to feel noticed, appreciated, and complimented. But as you climb the ladder of success, you will discover the great truth of human experience is found in the people you touch, the -
As consumers, Mobile gives us the ability to control our “personal sphere” –the things we care about in our life and our work. When we give someone the permission to “be in our pocket” we expect them to provide some type of immediate value or we will block them out -
Your brand is not your advertising. Your brand is not your logo. Your brand is not even your company name or your products. Your brand may not be at all what you think it is or what you intend for it to be. The reason is that, you do not -
We have now entered the “Age of the Customer” where consumers are more empowered than ever. With a computer at their fingertips ever second of the day, they have access to information & resources to make better decisions in all facets of their lives. It is a company’s responsibility to
