Google gets 167 billion searches per month. So, getting on the first page of Google is like planting your business on the busiest road in town. A very, very large town.
Not only does being on the first page of Google drastically increase traffic to your website; notbeing on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.
Getting on the first page of Google, or even just improving your ranking, is very doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business.