Tell Your Story Through Content

10 October, 2017

Telling Your Story We all have stories to tell. As a marketer or entrepreneur... you are a professional story teller. Your story is what separates you from everyone else. Build your brand through the stories you tell. Be creative and be authentic. The principles and success factors of your stories are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing. How do you create stories, nurture them, stimulate them,… [...]

Recycle Your Content

19 April, 2017

Studies across the board show that the more content you produce, the more engagement you’ll have. Maintaining a constant stream of content establishes you as an authority in your space, solves problems for your audience, and drives brand awareness and engagement. But creating good, unique, & valuable content is hard! And it should be!! But then how do you maintain your presence across so many platforms with a continuous stream of up to date content?? You don’t have to create content [...]

Brand Yourself

11 April, 2017

Your brand is not your advertising. Your brand is not your logo. Your brand is not even your company name or your products. Your brand may not be at all what you think it is or what you intend for it to be. The reason is that, you do not even own your brand!!  Your brand is owned by your customers, the people you work with, and anyone else who has an impression of you. Your brand is other people's perception of what it's like to do business with you, work with you, or be with you. Nothing [...]