Telling Your Story
We all have stories to tell. As a marketer or entrepreneur… you are a professional story teller. Your story is what separates you from everyone else. Build your brand through the stories you tell. Be creative and be authentic. The principles and success factors of your stories are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing. How do you create stories, nurture them, stimulate them,…? It won’t come as a surprise that storytelling needs a strong focus on what people want to hear and share, once again shifting the view from the traditional ways of corporate messaging to a connected content strategy whereby people are key. Remember that storytelling is the oldest form of education.