Why Social Media?
The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.” Almost 58 million Americans visit social media networks every day and the average user spends nearly two hours browsing these networks everyday (Telegraph UK). This accounts for 23% of all time spent online! (Content Marketing Institute). Reading or writing social media reviews and comments will influence the shopping behavior of 67% of consumers (PwC) and when social media is part of the buyer’s journey, customers tend to convert at a 129% higher rate. These customers are also four times as likely to spend significantly more than those without a social component (Deloitte). In other words, Social Media is a must for your business!
JayOh Social Media Expertise
JayOh is a full-service social media marketing agency specializing in brand awareness & advertising. We work one-on-one with clients to develop and execute dynamic social media and influencer marketing strategies. Our work is designed to increase brand exposure and digital presence on platforms including Facebook, Twitter, Instagram, Pinterest and Google+. Not only do we execute, but we teach. Our goal is to give you the skills, knowledge, & tools to manage your social media.
Original eye catching viral content is everything. We produce content of value, that you, your customers & fans will want to share. We analyze your space, and determine the best approach, voice to use, content to create and target audience. The advertising strategies we implement leveraged advanced management techniques to ensure any money you spend is optimized.
In order to do this, it’s essential to test and track your results so that you can identify the most effective strategies. Tracking your data is essential for helping you get better results from your campaigns. If you don’t track data, you will be wasting time on hit or miss type campaigns. The faster you figure out what is or isn’t working, the faster you can track your progress throughout a given time, and ultimately save time – a precious commodity. Social media analytics is often the difference between success and failure for obtaining the results you want.
Developing and maintaining a social media presence the right way can be time consuming especially if you don’t have a dedicated Social Media Manager. Luckily, social media tools can help you stay on top of relevant conversations, provide insight and analysis to track your campaign’s progress and maintain an effective presence while saving you precious time. Check out our tutorial on one of the top tools out, Hootesuite!