Don’t Fall To Page 2 of Google

10 October, 2017

Google Search Results #BeRelevant optimizing your pages will increase your visibility. Increase your visibility by getting referred from other sites, building links and proving to be relevant to your customer base. The more visible you can be... the more impact you can have. Good Search engine optimization is a necessity and a vital piece of your marketing framework. Get on the first page of google for your targeted keywords. Bonus Tip Alt text, image txt, relevant content, constant updates, [...]

Tell Your Story Through Content

10 October, 2017

Telling Your Story We all have stories to tell. As a marketer or entrepreneur... you are a professional story teller. Your story is what separates you from everyone else. Build your brand through the stories you tell. Be creative and be authentic. The principles and success factors of your stories are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing. How do you create stories, nurture them, stimulate them,… [...]

Everyone is NOT Your Customer

10 October, 2017

Understand Who Your Customer Is. Understanding who your customer is (and isn't) is the key to successful marketing. Getting to know your audience allows you to create more content tailored to their needs and wants. The more you know about your customer the better. Never try to boil the ocean by trying to appeal to everyone -- you will appeal to no one. Focus on your niche and tailor your efforts towards them. [...]